We can upload multiple variations of Email 1 into our email sequencer.
We use AI distribution to allocate more emails to the winning split test
It will take 40% of the lead list and allocate it across all the different variations. Once the variation has the highest “positive reply rate” after the initial 40%, the AI will then allocate the remaining 60% to the winning variant.
The only thing that you should be split testing in your messaging is one of the following
Targeting: Testing different industries to see who is more receptive to your pitch
certain industries might have more of a need for your services than others
Offer: Understanding what you're pitching in the email
Angle: Adjust how things are presented in the email.
example: adjusting the CTA from “Can I send you more information” vs “Is this something you’d be interested in hearing more about?”
IMPORTANT: Split testing things like subject lines, font colors, or small adjustments in wording do not impact the performance of a cold email campaign.
