NOTE: Everyone’s KPI will be completely different and dependent on the product they’re selling and the market they sell into. You can’t expect the ELR (email to lead ratio) to be the same for a client that is selling “free leads” vs someone that is offering “web design”.
Email Sent
this is the total amount of emails that we have sent to the lead list
Reply Rate
this is the % of people who have replied to the cold email campaign
keep in mind that these are all replies, including include OOO replies, auto-responses, etc
Email To Lead Ratio
this is the average amount of emails that we’re sending on average to generate a meeting-ready-lead in the campaign
Contact To Lead Ratio
this is the average amount of people that we have to reach out to that o generate a meeting-ready-lead in the campaign
Campaign Sentiment
Unsubscribe
#of people requesting to unsubscribe
Not Interested
#of people indicating that they’re not interested
Information Sequence
#of people requesting more information
Power Sequence
#of people requesting to speak
Future Sequence
#of people requesting to reach out at a later time
Referral Sequence
#of people requesting us to reach out to another person in their company
Out-Of-Office
#of people that are out-of-office
Auto-Reply
#of people that are sending us an “Auto-reply” response
No Longer Works Here
#of people that are giving us an auto-reply that is indicating that they no longer work at this company
Your email-to-lead ratio is a direct reflection of how attractive your product/service is to the market that you sell to - the less it is, the better. Here's a breakdown of ELR:
1 - 100 ELR → phenomenal
100 - 500 ELR → very good
500 - 1,000 ELR → good
1,000 - 1,500 ELR → average
1,500 - 2,000 ELR → ehh
2,000+ ELR → bad
To drive the ELR lower, we need to make your product/service look more attractive.
