When we send you email copy, our goal is to collaborate efficiently to ensure the best campaign performance. This guide will explain how to review the copy and what we need from you to ensure a successful campaign.
You will receive your copy in a Google document where you'll have access to leave comments and/or suggestions.
At Leadbird, we’ve worked with over 100 clients and sent more than 10,000 000 cold emails across various industries. Our primary goal is to help you generate leads. The copy we provide is written based on proven strategies that we know work but we want your input to ensure we're presenting your offer in the right way.
When we send your email copy, you'll receive a Google document containing the email draft. The first page will cover some key points.
Here's what to expect:
Short, direct, personalized, and conversational copy: Our goal is to keep cold emails simple. Long-winded, marketing-style emails tend not to perform well. We focus on getting a response with a direct, no-fluff approach.
Tailored for lead generation: Remember, this isn't a sales pitch or marketing email. It's designed to prompt a conversation.
Spinners for variation: We include "spin" elements—like different greetings and closings—to make each email unique, which helps with deliverability and avoids spam filters.
We ask that you focus on two key areas during your review:
3.1. Ensure Accuracy
Please read through the copy and confirm that we’re accurately presenting your product or service. Look for any factual inaccuracies, such as:
Misleading information (e.g., if we mention a performance-based payment model you don’t use).
Incorrect industry-specific details.
Case studies that may not be relevant or cannot be disclosed due to an NDA.
If you spot any issues, leave a comment in the Google document to notify us and we’ll adjust the copy accordingly.
3.2. Avoid Rewriting
We ask that you refrain from rewriting the copy. Our team has crafted this based on years of cold email performance experience. Instead, focus on flagging anything that misrepresents your company or product.
For any suggestions on writing style, you're welcome to leave a comment but we ask that you please trust our process.
Cold emails are not the same as marketing emails. Our goal is to initiate a conversation, not to pitch every detail about your product.
Here’s what sets cold email copy apart:
Short and concise: We keep things simple to capture attention quickly.
Direct call to action (CTA): We focus on generating a response, not outlining all the details of your service.
Personalization: Each email includes personalized touches, like referring to a mutual connection or a specific aspect of the recipient's business. We're able to do this via Quicklines.ai.
While copy is important, it’s not the primary driver of campaign success. The two biggest factors are:
Offer: Is your service or product compelling enough?
Targeting: Are we reaching the right audience?
We encourage you to work closely with us to ensure the offer and targeting are aligned, as they play a more significant role in campaign performance than copy alone.
NOTE: If you have specific copy that you’ve used in the past and has performed well, let us know! We’re happy to refine it for you while ensuring the campaign setup and deliverability remain optimal.
However, if you’d prefer to proceed with your copy against our recommendations, please communicate that to us, and we’ll move forward. Just note that campaign performance may be impacted.
