Campaign Leadership: We will lead the engagement, including ideating new offers and angles, and applying cold email best practices to ensure we always land in the primary inbox.
Response Analysis: Our team will analyze responses to continuously improve the campaign and reduce your email-to-lead ratio.
Dedicated Support: You’ll have access to your Customer Success Manager for campaign strategy, targeting, messaging, or any process-related questions. You can expect responses to any emails within 24 hours.
Deliverability is King: Personalization is essential for inbox placement. We use unique variables to improve deliverability.
Short, Direct, Personalized Emails: These get the most replies. We focus on a copywriting formula that includes a value proposition, social proof, and a strong call to action.
More Emails = More Leads: A larger email list increases the chance for responses and meeting-ready leads.
Leadbird: Lead the engagement, apply best practices, and analyze campaign data to optimize performance.
Client: Help us by creating compelling offers, collaborating on ideas, and providing feedback for continuous improvement.
We send emails from 10 domains (20 inboxes) every month.
Minimum list size per campaign: 3,000-3,500 prospects.
Leadbird has dedicated inbox managers, meaning your Customer Success Managers do not directly manage the responses your campaign receives.
When a response is received, the inbox manager will categorize it to meet one of the following:
Information: Leads requesting more information
Pricing: Leads asking for pricing
Power: Leads who have indicated they'd like to meet but have not mentioned a day or time.
Referral: Leads referring us to another contact.
The above categories are turned into sequences which we will write on your behalf. The information sequence and pricing sequences need to be specific to each campaign, but the power, referral, and future sequences are used across all of our campaigns.
NOTE: Some replies will need a custom response from you. This is when a lead asks asking specific information we do not know or have access to from your onboarding documents. These leads will be sent to you and you'll let us know how to respond.
Monthly Data Fee: Covers inbox costs, lead list building, and email validation.
MRL Charges: We bill for MRLs generated in the previous month. A meeting-ready lead is defined as an interested prospect who schedules a meeting from your approved lead list.
Day 14-45: Launch the first campaign with 3-5 variations, aiming to generate 3-5 leads or 6-10 positive responses.
Day 45-75: Refine targeting and offers, to achieve 5+ leads or 10+ positive responses.
Day 75+: Scale campaign volume or transition the delivery model based on lead generation goals.
