How to Break Down Broader Markets into Targeted Segments

Market Segmentation: How to break down broader markets into specific segments for targeted outreach.

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How to Break Down Broader Markets into Targeted Segments Using Apollo

Step 1: Identify the Target Industry

Start by selecting the industry you want to target. For example:

Industry: Construction

Step 2: Refine the Focus

Decide on the specific segment within the industry to focus on. For example:

From Construction, narrow it down to Residential Construction.

Step 3: Use Keywords to Filter

In Apollo, select the industry (e.g., Construction).

Use the Company Keywords filter to include relevant terms. For Residential Construction, you might add:

Residential

Homes

Kitchens

Bathrooms

Ensure you check Social Media Description and SEO Description to pull all relevant companies.

Step 4: Exclude Irrelevant Segments

Add exclusion filters to ensure unrelated companies don’t appear in your list. For example:

Exclude Commercial Construction if you're focusing solely on Residential Construction.

Step 5: Repeat for Other Segments

Apply the same approach to other industries or sub-segments. Example:

Industry: Nonprofits

Segment: Healthcare Nonprofits

Include keywords like Healthcare and Health.

Step 6: Add Additional Criteria

Refine your list further by specifying:

• Job Roles: Define the roles you want to target within these companies.

• Location: Filter by geographic regions.

• Employee Headcount: Choose company size criteria.

Summary of Best Practices:

• Be comprehensive with your keywords: brainstorm all relevant terms that describe your target segment.

• Use exclusion filters to avoid irrelevant results.

• Combine industry keywords with additional filters (roles, location, headcount) to build highly targeted lists.

• Regularly update your keyword list to reflect new trends or terms in your chosen industry.

This process ensures you target the most relevant leads, maximizing the efficiency of your outreach efforts.